How to pronounce“falcon heavy”in English

Just recently we had that sensational launch of the Falcon Heavy rocket financed by zero, zero amount of taxpayer’s dollars.

And not only that, there's going to be a traffic jam around the moon, because Elon Musk has his Falcon Heavy

for the sake of some imagined or proposed new program, let's finish the Space Launch System, let's finish Orion, let's enable the Falcon heavy to be built and fly this rocket

When you buy an Atlas V rocket or a Delta IV rocket those are commercially made gizmos, and so is going to be the Falcon and Falcon Heavy.