How to pronounce “endearment” in English

case because it's just a term of endearment. And sometimes it's hard to find that, figure out which is which but you capitalize nicknames and you don't capitalize terms of endearment.

So there's a book called "Firms of Endearment" which is a terrible name for a book but "Firms of Endearment" actually sort of went toe to toe with "Good to Great", Jim

a hardcore beer geek and beer geek is a term of endearment uh but what I'm not is a a beer snob and beer Geeks and beer

And I was like, yeah, yeah, it's a term of endearment.

So you capitalize nicknames but you don't capitalize terms of endearment.

And these Firms of Endearment companies were companies that actually took