How to pronounce “ecolab” in English

Ecolabelled products and services prevented tons of plastic packaging from going to the landfill.

So ecolabels that consider the lifecycle of a product can help address climate change, overflowing landfills and poisoning of groundwater from improper disposal,

- World Ecolabel Day is coming up this October.

The European Union ecolabel, the official certification for the EU members, sometimes called the EU flower because of the look.

And a type one ecolabel, as defined by ISO, is a voluntary, multiple criteria-based, third party certification that identifies environmentally preferable

Earning the ecolabel also has to be voluntary.

Because ultimately the ecolabel has to get it right.

So we need ecolabels like this because people care about their health.

So the Nordic Swan ecolabel has a standard for remanufactured toner cartridges.

And the more ecolabelled products you buy, the more times you're asking for these things, the more we're going to see them in the marketplace.

- To celebrate the World Ecolabelling Day, use environmentally friendly products.

The GEN member ecolabels tend to be for programs that cover multiple types of products and services.

Is there an ecolabel for the office furniture or any type of furniture products?

to know what valid ecolabels are or how-- Because most consumers wouldn't spend time to research all the different ecolabels

And that's where third party ecolabels can help.

the power of third party ecolabels to protect against greenwashing or false green claims-- which unfortunately, there's still a lot of out there--

And currently there are 27 ecolabels from all around the world representing nearly 60 countries and territories.

So these certification labels-- or ecolabels, for short-- are based collectively on about 1,500 different standards that these 27 programs have developed

labels are referred to as type one ecolabels.

19 of the 27 GEN ecolabels currently have standards for cleaning products-- one of my favorite categories.

We hopefully won't need as many ecolabels to guide people towards safer, greener, healthier products.

I haven't seen a lot of ecolabels or see any.

aren't super knowledgeable of what ecolabels are part of GEN. Is there a trend that it's going to become more easy for consumers

and cleaning services. The Ecolabel Index, which is a website that lists ecolabels that are out in the marketplace, currently lists 463 different ecolabels

Because it makes it very difficult to know which ecolabels you can trust.

So what makes the ISO type one Global Ecolabelling Network members different?

So lastly, the ecolabel needs to be awarded using independent, third party verification.

But GEN also has affiliate members who are not ecolabels themselves, but who are organizations who support the important role that credible third party ecolabels can use in purchasing

Now, GEN ecolabels are also relevant to the circular economy-- something important here at Google and lots of other folks-- to businesses that are focused on green building

If they don't carry one of these ecolabels already, you can ask them, could you get this certification?

The roll of toilet paper often has a label with an ecolabel on it.

Check out the ideas and tools for celebrating World Ecolabel Day at WorldEcolabelDay.com.

And these are embodied in membership requirements for the Global Ecolabelling Network.

So there was a slide where you showed all different ecolabels, not all of them part of GEN. As a consumer, most consumers

It's now trying to be modeled by many other ecolabels.

The flip side of that is that many other ecolabels really don't wanna go through 20 years of legislative action, regulatory formatting or framework, I call it sort of the natural

So today we're going to talk a little bit about a network of ecolabels from all around the world that can really help you identify what "green" really means.

This is one of the first clues when you start diving into the world of ecolabels.

So these are the types of things that are hallmarks of the ecolabels who are members of the Global Ecolabelling Network.

So all you have to do when shopping is look for the ecolabel.

But these are the actual logos for the member labels of the Global Ecolabelling Network.

It's the day when we focus on products and services that carry ecolabels, badges that say the products or services are environmentally preferable.

That is, if you buy something with that ecolabel on it, are you actually getting the benefits that they say you're going to get?

program, or a type one ecolabel that addresses life cycle across multiple product categories.

And that's part of why this education campaign and having the first annual World Ecolabel Day is something that GEN thought of.

And about a party that we're having in just a few short weeks here to celebrate the first annual World Ecolabel Day.

And we'll talk about all of these as we go through today But the Global Ecolabelling Network is that organization.

So each one of these little red pins is one of the programs that's a member of the Global Ecolabelling Network.

But also from a consumer standpoint or a purchaser standpoint, if you see that ecolabel on a product, you need to be able to find out exactly what that product