How to pronounce “dolby” in English

So it's not mapped encoding like there is Dolby or DTS, where you have grids where you map your speakers in certain places.

I know it says like Dolby Atmos-rated or whatever, but don't let that fool you.

It will do 4K 120fps, Dolby Vision.

I mean, it was Thomas Dolby, the guy who wrote, she blinded me with science.

And I had second thoughts the Saturday night 10,000 people showed up at the Dolby theater in LA, and in the audience is Jay-Z and Beyonce.