How to pronounce “dieter” in English

It's called "The Algorithmic Leader." And one thing that I love about it is it has this one principle.It's like the Dieter Rams of technological advancements, the 10 principles.And I think the seventh one says, when in doubt, think as a human, not an algorithm.

It's called "The Algorithmic Leader." And one thing that I love about it is it has this one principle.It's like the Dieter Rams of technological advancements, the ten principles.And I think like the seventh one says, when in doubt, think as a human, not an algorithm.

And I think more or less, that's what we've loved about the show.I mean Harold Dieterle won that firs season and he now two, soon to be three restaurants in New York.

And I think more or less, that's what we've loved about the show.I mean certainly Harold Dieterle, you know he was our number one guinea pig.

Originally, it was just one person that was sort of doing everything in their heads.And for "CryptoKitties," it was Dieter, my CTO.And so it kind of evolved from there.

Like detoxing and hard and fast regimens, right?I'm like the anti-dieter.But in this particular case, we have-- unfortunately, we live in food environments that are so saturated with sweet, with sugar

But when I was pregnant, I had no interest in those things.And what happens is-- and every dieter will tell you this happens.

And in this particular study the researchers had a hypothesis.They thought that the guilt that dieters experience when they fall off their diet actually really undermines future self control.So they wanted to create an intervention that would basically get rid of the guilt and shame that people feel when they make a mistake.

So those are, those are strong influences in general in my career.You know I'm a big fan of Dieter Rams as well.But it's less because of his style and more because of the way he was able to deeply influence Brown, you know the company.

So diets don't work in the long run for the majority of people.And I've seen the number 5% as the percent of dieters who actually keep weight off in the long term or keep a lot of weight off in the long term.So the minority of people do that.

and walk away and come back.One of the chefs in the book was Harold Dieterle, who won season one of Top Chef, if you guys watched Top Chef.

of retirement. Nico Rosberg, who subsequently also became a world champion, joined us.The other people in the picture-- the guy with the fancy mustaches is Dieter Zetsche, who is the long time very successful chief executiveof Mercedes Benz. So it suddenly got serious.

Google Rep: Well it's probably a perfect segue because one of the questions that definitely came up when we kind of opened this up to the community was kind of what are Yves Bahar's10 principles right? You know Dieter Rams has 10 principles that have become very widespread if you're into design.So what would be the Yves Bahar equivalent right that kind of guide?

So they wanted to create an intervention that would basically get rid of the guilt and shame that people feel when they make a mistake.So in this study, half the dieters were randomly assigned to receive a special "letting themselves off the hook" message.So between the donut eating and the taste test, an experimenter came in and said something very simple, they said, "By the way we've realized now that some people in this experiment

Studies that looked at people who went on diets and followed them for at least two or more years.And what we found is that by about three years after starting a diet, the average dieter has regained everything they lost, but two pounds.So basically, they've gained it all back.

So you can take that design ethic.The design ethic, by the way, came from Dieter Rams, the head designer at Braun for 35 years.And he summarized all of his life's learnings into 10 principles, summarized those even further to one, and then summarized that into three words.

Dieter Rams had ten principals, you have seven.Yves: Yes. I don't mean to improve on Dieter but.Google Rep: All right I need the card back, it's scripted.

But when I was pregnant, I had no interest in those things.Now, knowing about these things makes me just screaming mad when people blame dieters for regaining weight they lost.

And they had to drink a whole glass of water too so they'd feel a little bit uncomfortably full.Okay, so we have everyone, dieters here having, now, a willpower failure, they just ate this donut and the next part of the study is a taste test where they are given a lot of differenttypes of candy and they're said, "You know, we want you to evaluate all these candies so please just eat as much as you need to, as much as you want so that you can evaluate

goes back to normal. In fact, higher. And if you look at the right graph, the maintenance of weight loss basically no one can do it.And we all know that. How many yo-yo dieters are there out there? Any yo-yo dieters in the room? It's Google. I guess not.How about exercise? Does exercise work? If you're burning more calories you should lose weight, except for one thing. You don't. In fact, there's not one research study that

So I tweeted this just to make sure I'm not insane, you know, asking if anyone else would trust this...And about 99 out of every hundred replies were just like, "absolutely not. I would also not trust this button." One of the replies though was Dieter Bohn from Google sayingthere should actually be...

Google Rep: Perfect. So who's influenced you?I mean you know if we think about some of the, there was a recent exhibit of Dieter Rams at SF MOMA .And I went there and I was like wow Johnny I've obviously receive such inspiration from this.

Get up every 10 minutes or so.Makes sense, right? But the key thing is that after the dieting was over, the dieters, just the dieters, stopped their diet.

And it's really easy to disrupt.So for years, all these years of my lab doing studies, where we put milkshakes in front of dieters with the goal of looking at what wouldhelp them to resist a milkshake and what would mess them up?

or maintaining weight loss.Now to appreciate this, you first need to realize that diets don't work in the long run for the majority of dieters.So we reviewed all the long-term studies of diet.

types of candy and they're said, "You know, we want you to evaluate all these candies so please just eat as much as you need to, as much as you want so that you can evaluatethese candies." And, of course, these candies were all pre weighed so that experimenters could find out exactly how much candy the dieters ate after they had blown their diet with a donut.And in this particular study the researchers had a hypothesis.

Kelly McGonigal: That is probably not the letter you should write Kelly McGonigal: So just for the people who are watching this on the video the question was, if you feel really bad about yourselfgoal. So if you are somebody, for example, there's studies of dieters where people come in and the experimenter says, "By the way, we wanted to let you know how much progress you've made