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Listen to native speakers pronounce “decision making” in real conversational contexts with synchronized timestamps and subtitles.
the reality is that data are just a means to an end, and that they are there to serve the organization, to improvedecision making. So what we argue in the book is that, basically, we have it upside down.It isn't the decision making that should be data-driven, it is the data analytics that should be decision-driven, that should be serving business objectives.
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