How to pronounce “csr” in English

to be delegated to a CSR department, something which was not a CEO level issue.

We shouldn't see this as the CSR or philanthropic arm.

Vodafone's M-Pesa is not a CSR initiative.

They can say they're doing CSR.

We're not looking for CSR, in the classic sense.

Personally I hate the term CSR.

You didn't join BP as a CSR person or a sustainability person.

not just within my own company but through our CSR program, for example.

And so far, CSR has been kind of a joke-- really window dressing, largely.

responsibility, CSR programs, that these tend to be window dressing, these tend to be off, foisted on the side.

talk a little bit about sort of careers in CSR and how you move into that.

Because you didn't go in to be a CSR.

And I think for outside of the company there are CSR sustainability meetups everywhere.

We want to rejuvenate one lake, with their CSR funding.

There's a big industry that exists around things like fair trade or CSR for companies to try to give back to the people they are working with.

Well, I think that a CSR program that actually involved employees, that gave them a choice,

But again, this wasn't a CSR job.

If you say the word integrity when you're standing in the CSR department, they probably think that you're talking about being honest and open

Or when you call in, have the CSR at the utility tell you how your heating usage compares to the average.

And then they make money on it, and not a lot of CSR projects will generate money at this point.

when they're thinking about getting back, when they're thinking about doing CSR, when they're thinking about any number of things, a lot of the winners of our age ask the following question--

If they could maybe team up with Google, it could be a good CSR opportunity to maybe go and check the information that's

What would you advise to people who would like to get involved in this but are not working in the CSR department?

I mean, as you say, the job that says CSR and sustainability could sort of mean anything.

Oh, saving the environment, let's ask the CSR department do that.

But the other is companies just increasingly really trying to help solve society's ills, not by writing a check, CSR, but by in their core business

And so I've actually supported this huge initiative, which, of course, is also driven by our own CSR at Biocon

Just a side note, in 2010, I started something on Twitter called CSR Chat, which stands for corporate responsibility

I am working with Sansera Engineering Limited, which is automotive space as a group of projects, and I was also responsible for CSR.

So for the stores we work with, including the supermarkets, it's a great CSR project for them.

And in fact, the tech sector has underperformed, I'd say, in CSR.

And I don't think this has sunk into CEOs around the country, generally, that CSR could be a very powerful way, if they

One of the things I thought would be interesting to ask you about was where you see-- you talk a lot in the book about CSR and later we'll

But for a lot of these people, again, they fell into these roles when corporate social responsibility, CSR, was not really a function.