It just blended the cognitive and the gut level into one. There was congruence between the message, because in the University, we had people who had operations background. Operations people always filtered through the University.
consensus in many ways about what actually it is. Umm, but and this is what -- another sort of part of this process -- I began to pay more attention to the convergences and the congruences of the definition than I did about the differences and there were things that were congruent across different definitions. Umm, there were certain cognitive qualities and emotional traits that kept cropping up again and again in these discussions primarily in the psychological
And that is how I do the focus. What I'm always looking for is congruence .
And a city of rancor can become a little bit of coming together around a shared sports experience. And we'd never seen the organizational congruence model actually applied to individuals and to leaders.
most sense so that the Brand's Behavior what it the products that it brought to Market were demonstrative of its belief system right so that there was congruence between who it is and what it does so every time I think about Google I think about it in that way it's about organizing the world's data making it more accessible
But this particular one was out of 2014. We're not talking about some kind of congruence between, I assigned you a sex as male.
This is why great actors were exhausted after great performances because they had been working so hard to get their entire body language in congruence and even with years of training it was impossible to get it perfectly in congruence because, think of it every minute you had tens of thousands of units of body language pouring out of you. So did Hollywood do?
be IT services or product goods they transcend the value propositions of what they do when they focus on who they are and where there's congruence between the way we see the world and this subcultural community sees the world and when those two things come together the beautiful part is that they consume from
Badges of who I am and we know identity is what anchors culture right so I wear a brand not just because of what it is but because of who I am so we're talking about here is congruence between what the brand believes how it sees the world it's conviction its point of view its purpose as you say and what are the the
us as a cultural act and then they go preach the gospel on our behalf to people like them and they preach it to other people and so on and so on and so on so it starts with it starts with congruence yeah you know you open the door to personal reflection we're talking a lot about Brands but we have you here today um individuals are brands in and of
palms are up-- so anything elevated, up, and out, this is demonstrating high comfort when we're engaging. So the topics of conversation we're talking about-- what we're having is we're having great congruence between respect that I'm demonstrating by doing those four things and my nonverbals when I'm doing it, as opposed to if I'm using a little eyebrow compression, lip compression.
that other people really need them as a way to address you, Jules, to address me, Raquel, in a respectful way that honors who we are, how we fashion ourselves, how our interiors and exteriors find congruence through the way language determines our place in our communities, in our neighborhoods, in the cities and the institutions
And that is how I do the focus. Now, what I'm looking for on top of that is I'm looking for the nonverbal congruence of high comfort, like I've been displaying most of the time
the gut feeling that there's something that's not quite right; something doesn't quite fit and you'll come across as inauthentic. This is why great actors were exhausted after great performances because they had been working so hard to get their entire body language in congruence and even with years of training it was impossible to get it perfectly in congruence because, think of it every minute you had tens of thousands of units of body language pouring out of you.