How to pronounce “conceptional” in English

of a bunch of beer geeks from the Google and Dogfish side just sitting down saying, "I like this. I like that," we said why don't we try and make not just, the reference pointof Urkontinent is obviously a global reference point, let's make the actual conceptionalization of the beer as global as possible. So what I'll do is since it's hard for me to talkin the actual, um, what products we used or what kind of tools we used to do that, let me just get that list out of the way and then I can go back to speaking the way I do. A