How to pronounce“churu”in English

I'll share in brief the story of Jaipur Rugs, and its founder, Mr. Chaudhary, who is lovingly called ,, which means brother in Hindi language.He started his business in 1978 in the courtyard of his house Churu in Rajasthan, which is incidentally among the hottest towns in India, crossing 45 degrees centigradeduring summer. With a nominal loan of 5,000 rupees from his father, he started with two looms and nine weavers.