How to pronounce “cereal” in English

are some things you don't have to stress out about, one of them being bananas, which actually happens to not be on here, but a lot of people say, oh my God,Cereal-- so I think we've all kind of been ingrained that Saturday morning or what used to be Saturday morning cartoon cereals are

I'm Rob Leworthy. And I'm very pleased to welcome today, Zach Weinersmith, who is the creator of "Saturday Morning Breakfast Cereal." Give me a cheer if we know "Saturday Morning BreakfastCereal." Good. Oh, thank God for that.Phew. Author, entrepreneur, internet celebrity-- Yes.

were feeding people off of about 4000 m². And today with the average cereal yield you can produce enough calories on about 1200 m² to feed a person. So here's the globalcereal harvest over the last 50 years and it's very nearly traveled over 50 years. And yet the acreage that we plant in cereals has not changed at all. And so of course, in increasingthe productivity of cereal growing land around the world we've actually taken the pressure off wild habitats. It's the increasing intensity of farming that has actually save the rainforests.

name one week stretched unbelievably to chew the Watermelons were as large ascereal bowls as large as party balloons but they seemed pitiful compared to the giant blimps in the bins in front offarmer Jax obviously their original estimate was off alons begged and whin so much

And so this idea that kids get to have their own food, and that it should be colors or flavor, taco somethingcereals, or Fruit Loops cereals, or chicken nuggets that are in the shape of hearts, diamonds, and Flipper.I mean, all of this is marketing.

It was a lot of Saturday morning cartoons and afternoon half hours that were basically commercials forcereals and for toys.So it was not as we know it today.

And Will was very cheap.Will cereals-- he prided himself on knowing a lot about nutrition and making nutritious cereal.

The grasses, things like wheat and rye and barley.The cereal grains. Once we had a handle on those, we could start making the stuff of life-- bread.Ooh. So back to our cavemen.

has survived by eating grass, just like our cows and our sheep.The cereal crops evolved as fast-growing species of grass.They make an ideal plant to eat in that sense.

All humanity eats grass.The cereal crops are all species of grass.And if you don't eat wheat directly, you're eating something fed the grain, and they're giving you a steak.

So on the left we have Walt Disney World, the self-described place where dreams come true; in the middle, we have Honey Nut Cheerios, the deliciousbreakfast cereal, which may or may not cure your cholesterol; and on the right we have Scrubbing Bubbles, the bathroom cleaner.So if you had to guess, which of these three products do you think gets the most word of mouth?

beer for about 9,000 years the first uh known like by physical evidencefermented cereal-based beverage I.E a beer was uh discovered in the jahoo digsite in China uh we do that beer in collaboration with the molecular archaeologist that that vetted that

People like Kellogg's and Del Monte can donate green beans that have that wrong label on themor cereals or stuff like that.Food Runners takes to over 300 different neighborhood feeding programs, but those programs can go to the San Francisco food

he works in Manhattan so I've heard really wonderful things about Google and all the amenities thethree cereals together really great things that you have here um and I also think it's kind ofexciting for those of us who do useless things like write books to realize that

these things here: cereal, potato, white rice, a banana, and a chocolate bar.

Watching TV and having cereal in the morning.

We just like made cereal with cheese and warmed up pizzas.

I grew up on cereal, which is basically wheat, gluten, and milk, so there's three straightaway.

You have free cereal.

and all kinds of cereal for dinner and all this kind of stuff.

We are perusing the cereal aisle, and they are playing Stevie Wonder over the loudspeakers, which I didn't realize is something grocery stores did.

and your favorite cereal bar?

And he had cereal for breakfast, but he would have the whole box.

Big shelf-- sugary cereal, all the easy grab and gos.

There were several cereal boxes that told the whole story of the movie.

Breakfast was cereal, but everything else just had meat.

And so clearly agriculture and being able to feed yourself is one of the key fundamentals.These are the cereal crops.All humanity eats grass.

I had toast and cereal for breakfast, I had sandwiches for lunch, I had pasta for dinner.

in a few staple cereal crops-- wheat, corn, barley, oats.

I have cereal grains.

There's Cereal Milk. If you know how to make Cereal Milk, you have this gateway into what we do at Milk Bar.

cereal harvest over the last 50 years and it's very nearly traveled over 50 years. And yet the acreage that we plant in cereals has not changed at all. And so of course, in increasingthe productivity of cereal growing land around the world we've actually taken the pressure off wild habitats. It's the increasing intensity of farming that has actually save the rainforests.And if we were to pull off the trick again--if we could trebles yields from land again--and I think it could be done with existing technology let alone new ones, because there are large

eat those cereal, I mean, it was good, it was fine. Tomorrow I wouldn't be like, "Oh, I need to eat those strawberry special cakes." I mean, it wasn't like, you know, there was

But nutritious cereals versus sugary cereals-- make sure your timelines, wherever you are, are nutritious, that you're following

For the cereals, all seeds of perennial grasses make great storage crop.

are some things you don't have to stress out about, one of them being bananas, which actually happens to not be on here, but a lot of people say, oh my God,Out of all these cereals up there, would someone tell me which ones they would avoid or which ones they would lean to,

But a lot of the boxes of cereal didn't match up with the amount of ounces that I was supposed to get.

So putting the ingredients on a cereal package on the side of the package--

So he wrote to the cereal company.

Truly revolutionary. I mean, we take it for granted today.I've got 10 boxes of cereal in my pantry.But you don't think about that this was a revolutionary kind of introduction when it came out in the early 1900s.

But you can make a lot of it.And they finally hit on flaked cereal one day when they had a batch of dough.They had worked all week.

I poured a bowl of cereal.

I did a joke about a cereal called 40% Bran Flakes.

And if you feed them the cereal with sugar on top, they digest it.

They already got the breakfast cereal.

I'm not sure what flavor of cereal, but some flavor.

A lot of people still have cereal.

and we feed the kids cereal-- I mean if we feed the kids quinoa, the kid might go home and ask for quinoa.

I've never seen the pouring of cereal into a bowl.