How to pronounce “business software” in English

your avatar. Invite one of your friends." "No way." "Why not?" "I don't know if this thing is cool, yet and I'm not gonna invite my friends to something that turns out tobe lame." See, I know people who are selling like business software are used to the concept of "mission critical". We didn't understand that in our business, mission critical, like the law ofcommandments of mission critical software, one of them needs to be like, "Do not make teenager look lame in front of their friends." Total deal breaker.