How to pronounce “built to last” in English

And I think "Built to Last" is the wrong metaphor.

Jim Collins in Built to Last and in Good to Great demonstrated beyond a shadow of a doubt purpose and value driven companies outperform the market by 16 to 1, they outperform their

These buildings are built to last.

And the project started with "Built to Last." I don't know if you ever heard of "Built to Last."

And that's a weakness of like "Good to Great," the "Built to Last," and lot of these success studies.

I was reminded of what I read in the book Built to Last by Jerry Porras and others.

And that says something important about this whole enterprise, it's built to last a long time.

Jim Collins, famous from "Good to Great," of course, wrote a book called "Built to Last" a few years before that.

That technology was pretty new and the concrete piles that were built to last forever, lasted about ten