How to pronounce “british film institute” in English

So really, again, looking at the experience of a person of color in Europe.And the BFI, who are the British Film Institute, are very much involved in my work and my career and financing work that I've done previously,had received an idea, a project, from a producer-- my producer, it turns out, Damian Jones-- who had been trying to get a project about Dido's life off