there and Ruby that one of their favorite terms is a jack Brew which we all now regularly use at home and a jack Brew is when somebody's made a cup of tea for themselves but not for other people so they come back and and that iswhat they call it um so these sort of groups if you like um as they say
That wasn't a croissant. Brew the truth. Whatever is your personal truth, whatever makes you get up in the morning and say, I'm want to go do that job.
Central to our approach you know we think that there's a lot of car Good Karma that comes with prioritizing Brew um you know we we took some some Flack for that from a few beer beer Geeks fellow beer Geeks online saying oh
That's not to say the roast -- Alfred Pete actually had a relatively dark roast and he actually trained the Starbucks guys how to roast and brew coffee. But the idea that there is so much going into coffee came from Alfred Peet and then a whole bunch of other people madeit into what it is today. So today you can go to places like Four Barrel or hang out at Google and have Four Barrel coffee and you're really
opened in reoboth Beach Delaware I know you there's a number of Home Brewers in this community and I was basically just brewing beer on glorified home brew equipment I had an early three keg Brewing System that we did some thingsto to make it more B you know volume friendly uh but right from the get-go when there was all the the first R the
Video announcer's voice: In a world fraught with aggressive pushes towards generic sameness at the hands of mega international conglomerate brewers, three men have set out to create their own path, to go their own directions, to brew boldly with great passion, to rebuke commonly held ideas of what can and cannot be accomplished in brewing .
that's never been done before and is only seen there uh unless we really like it and then we'll bottle it at the big Brewery the next year and we have our 100 Barrel brew house so innovation has has only uh been ramped up as we've gotten more resources uh to to uh to to
We invested heavily in our lab and equipment and people to run it to make sure that everything from the day we're brewing it to the time we're packaging it is analyzed along the line and made sure it's quality.And we're going to be able to ship what we make and be really proud of it at the same time.
Coffee definitely gets you through the day. Breweries typically would go to a store or go to a fellow roaster and be like, hey, I'm making a stout.
And you get this view of the entire world as being a big, beautiful, three-dimensional image. Brewster's stereoscope made its debut in 1851 at the world's very first World's Fair. And Queen Victoria was one of the first people to try it there.
So we might taste anywhere from 10 to 30 teas in a day, doing the same process-- sitting at a table, brewing , steeping the tea, tasting it, and slurping it, listening to it.And for me, each lot is noted and then what taste profile
they really did have good beer uh then you had other ones that just had had Deep Pockets and they opened up a big Brewery and hired people um and a lot of times their beer was just as good too so it's very interesting seeing the contrast from the small sometimes went to one that had a a tap that was three
wanted to build a brewery right there so what he does is uh he uh sells his Brewery in Montana builds Brewery there on uh on T water uh tum water falls there and that uh originally is known as the capital Brewing Company which opened
he'll be able to reopen so 1933 he opens one of his breweries and um prior to Prohibition the brewery Workers Union was the main Union that worked with most of the breweries and most of the employees were covered by this Union well once
Seattle brewing and malting and after prohibition you know they were they were all shut down uh San Francisco had been brewing rineer uh up till 1920 when the federal probation kicked in so Amel sickuh originally from Washington born here but his family moved uh into Canada and his father had started a a brewery
came back to Seattle so that's where it was uh and he became an icon in in brewing in the state and in the country he became a well-known any smaller breweries in the state if they weren't doing well they'd call them up and sayHey you interested in you know in buying us out and uh generally uh if it was something that he thought he could use
resources to to do that uh and the next year they sold the rest of it to papst and uh so in breweries started to slowly open up 1984 a councilman and electrician over in
resources to to do that uh and the next year they sold the rest of it to papst and uh so in brewing and uh their first beer was known as pyramid pal Al so they grew
resources to to do that uh and the next year they sold the rest of it to papst and uh so in Brewery uh pyramid and uh again slowly a lot of these were were starting to
resources to to do that uh and the next year they sold the rest of it to papst and uh so in Brewing so uh if you like uh beer that
resources to to do that uh and the next year they sold the rest of it to papst and uh so in Brewing than I do but yes so my question is this so a lot of those companies that you talked about were brewing and
There were so many IPA breweries in New York City there was a New York Burtinizing company that existed just to selling brewing salt to IPA and pale ale brewers in New York. You could get whatever you wanted.
Of course we want to do our run with it, but we even have one of our-- we're actually really good friends with the crew over at Falling Sky Brewery, which is a much smaller brewery. But they make all their own foods and stuff there.
that you have to check ahead of time. breweries in the United States.
Catamount, up in Vermont, which was one of the pioneer, one of the my generation of brewers, failed. breweries, these are young people coming right out of college with business degrees or brewing degrees who are going right into this industry.
So today we're going to talk a little bit about regional trends across the state and also highlight some interesting and exciting breweries going on. One of the most challenging parts about it was the four months that we had and the size of the state. To do the research we traveled over 4,000 miles from Buffalo, Lake Placid, Green Port.
where beer is an agricultural product. Brewers are not going immediately to distributor.
It was an important six years though, because there were other members of what I call the pioneer group-- people who started before 1984 building craft breweries. So Ken Grossman from Sierra Nevada visited Jack and the brewery at New Albion. Paul Shipman, the guy who Caleb mentioned, from Redhook-- he came there, the guy from Goose Island in Chicago.
Brewer's yeast. Oh, not brewer's yeast.
Brewing was the fifth largest industry in the country, I believe, when they still had Prohibition.
brewery in St. Louis.
breweries you should go to.
brewing a new line up of beer specifically for that.
America we now have more breweries in America than we had pre-prohibition back when every neighborhood had its own own Brewery and it's that's it's imp impressive the the year 2012 there's now over 2012 breweries in the country uh average American lives within 10 miles of of of a brewery amazing stats but
mentioned there was some anxiety uh uh caused by that because of course the idea of uh is Google is it Google Brewing Company and I've Googled that someone's already got that you can't use that name um but you know there was someconcern because obviously Dogfish had was making the beer all ourselves as professional Brewers and we understood
it's evolving uh and and I have a nice little library at home and it at the brewery of everything that we've we've brewed to compare it against so it's fun job um um so so um so I'll move on to topositive contact and I guess in between them I'll I'll I'll talk about that that approach to collaboration for us and
Brewers Federation. And I was honored to stand next to Charlie to also receive that same honor.
Greg: With these three brewers, the expectations are going to be astronomical. Sam: We wanted to do a beer that we've never done before.
brewmaster and HR director, we all seven sit at a table. And a few years ago they were like, "Sam, we're all in. We don't want to work anywhere else. The one thing we would
brewing sort of collaborators on the Birreria project, we just opened another one in Rome
brewing vessels. But we are playing around outside of that. We just did an ancient ale with our Italian, the two brewers that we do Eataly with and we went to ruins, Etruscan
breweries, from Allagash to the Brewery, from Shorts to Portsmouth Brewing . So many breweries excite me and inspire me but what I really try not to do is be, like, is take what they're
brewery that never went out of business. Ken Grossman's the first guy that kind of was a bike repairman, sat down with a drill, built his own mash tun, started in a room this big,
other words even the average restaurant brewery in America in that era and today has about a 10 Barrel Brew House us Brewers calibrate our world in barrels because that's how we pay taxes and that's why a keg is called a half barrel uh that keg up there is 15.5 gallons so a barrel of beer is 31 gallons so the average Brewing System is about 300
discount our beer or dumb it down particularly in the late '90s I had to take all the profits from my restaurant Brewery and pushed in my commercial Brewery to keep it from going bankrupt um but you know we've been really lucky to look now at what's happening in the beer industry and see that we really haven't had to shift what we were doing in in these 14 years to a small degree
hopefully go uh because this whole concept of tradition and traditional Brewing is one that is pretty much manufactured uh in the eyes of to to buybig breweries for the consumer in other words when people talk about oh that's traditional beer the tradition they're
and Bar and so even the the bulk of major of of brewes around the world reflexively um began uh acknowledging that astraditional Brewing uh even uh to the point where the big American breweries you know lobbied our federal government
you know was a lot of uh English and Dutch and there were great ale breweries here in New York and these little breweries in America every town had one and they the beers the liquids themselves represented the diversity and color of the people that lived in that neighborhood and these big breweries came along with these gigantic
bigger guys that really opened a lot of doors for us little guys so Flash Forward today as I said there's 1400 breweries in America uh there are uh basically every American now lives within 10 miles of their local Brewery so they're really accessible for for people people to get out and uh visit I don't know how far I am to this talk but
brewer is adding the hops at exactly the right time to deliver the right type of hoppy character. For loggers, a