So Brandless -- my co-founder, Ido Leffler, and I, we were sort of feeling like modern consumption was just very, very broken.
At Brandless we're trying to democratize goodness.
Does Brandless plan to source more products that are produced locally or at least in the US?
And we brought Brandless snacks.
And so at Brandless , at the highest level we're trying to democratize access to goodness, starting with everyday essentials, which is-- everything on Brandless is $3.
What's great about Brandless is for $3 you actually get three individual sizes.
So with Brandless you kind of exist at this intersection between commerce and then also technology.
Because when we say Brandless , we're not generic.
And so Brandless is really about empowering people to just sort of live their best lives and not have to make a choice between what they want
of making Brandless a community that you want to participate in.
And so when we founded Brandless , we were really trying to-- at this very high level-- try and make sense of consumption.
When you check out at Brandless , there's something extra in your shopping cart.
Which leads to the idea of Brandless .
But we needed to do soup the Brandless way.
How do you select suppliers behind Brandless products?
And that you can always get Brandless in your homes.
Can you tell us a little bit about Brandless in your own words.
And every single category that we develop at Brandless , we use that filter to say, what really matters in that particular category?
Other than to say that the pricing structure at Brandless , everything that we sell is brand tax free.
And so if we can do it the Brandless way, where we can be brand tax free, and we can land it
And that starts with every single person who works at Brandless .
them move their piece and the larger piece of Brandless forward.
There's not a single product that we are underwriting at Brandless .
Brandless is only going to be a community if the community helps us build it.
And they were using that as a doorway into the entire assortment of Brandless which has that intention on every single bag, box,
And so I would say that scaling the company and the team-- because at Brandless , we put people first.
Because when you go on Brandless , you'll see it's the things that you reach for every day.
The other thing about Brandless is that we are completely vertically integrated.
Tina is the co-founder and CEO of Brandless , which is an e-commerce startup that's looking to shake things up in the industry
So maybe can you tell us a little bit about your journey that led you to come up with the idea for Brandless
And then we learn that one of the gluten-free, very active online groups found Brandless .
Because personally, a lot of my friends who are really excited about Brandless , it's because they're vegan.
Having said that, like I said, Brandless is building a community.
And we're just trying to remove any of the friction to try and make it easy for people to have access to Brandless products,
And gave-- we let people sort of think about, what does Brandless life mean?
Every time you check out there's two meals that are in your shopping cart that we provide as priceless, as part of your Brandless experience.
Meaning that from the label, to the photography, to the packaging, to the everything that you see it Brandless , whether it's on Facebook,