How to pronounce “bixby” in English

And the sun's setting behind Bixby Bridge on the Big Sur coast, which, by the way, as you may know, is now closed to all traffic because of 45 mudslides

And there's also some big claimed improvements with Bixby now being LLM-powered.

that team, that David and Bixby and Chvátal, and Cook made up.

No, I don't. We have a Bixby and a Siri on our home devices.

I mean, I'm not going to say anything until I try it, but you know, new Bixby...

This was in northern Nigeria, and this was a program, I think, run by the Bixby school out of UCSF.