How to pronounce“bisdev”in English

you know for us I guess it was different across the the companies but in the current uh software company we've got you know sales which is all about directsales you know to enterprise customers in various markets uh bisdev just like you is uh establishing new indirect sales channels and also bringing in uhother products that we want to rebrand and resell in OEM we so bisdev does that and then there's two flavors of marketing there's uh kind of corporate