How to pronounce “armour” in English

Which Under Armour find out about and doubled down on it.

So Under Armour, I'm sure, most of you are familiar with a pretty new company-- $3 billion in revenues.

You see this with-- I love Under Armour because they went from making underwear for high school football kids to sponsoring Steph Curry, right?

to present ideas for innovations to Under Armour.

And then I found Andrew Armour's work.

And now she's a principal dancer and the face of Under Armour.

So one of the things about writing in the vernacular German or in the American spelling armor rather than armour

When you go out to play golf, you've got to put on your Under Armour shirt.

And that, in fact, added to Under Armour's essence as a brand for the underdog.

So long before we had this cool athleisure trend where everybody's running around in Nike or Under Armour or Lululemon or any other brand,

So for them, I described in the book, for example, the University of Maryland, where Kevin Plank, the founder of Under Armour, is an alum.