How to pronounce“arby”in English

I mean, you drive by Arby's, and if you're not familiar with the place, you might look through window and kind of expect to see this going on.

This is-- true story, naturally-- this is about a new ad that Arby's is running.

Oh, gosh, I can't remember his name, but-- Terence Trent D'arby would be another one.