And these are two of the old oldest industries in the world. Apparel is made-- I mean, the textile machines are fancier, but it's basically made the way it was 150 years ago in Lowell,Massachusetts. The only thing I'd like to say before I open it up for questions is to tell you why I wrote the book, or why--
Veterans come to the compound for the week and we do everything from wheelchair rugby to flying airplanes to off roading. The apparel company is really to minimize overhead for the foundation. If we can absorb as much of that as possible, then every dollar that's donated to the foundation can go a lot further.
Hello everybody welcome to this uh talks at Google Virtual event my name is Michael Burke I'm managing director of luxury branded apparel and durables here at Google um and in my job I get the chance to work with hundreds of the world's largest and most loved Brands and agencies Nike Adidas lvmh Lego Dyson Levi's all the brands and also have the
They're going to go through the same transition we did. And you bring up apparel and, in particular, fast fashion, where especially younger, more style-conscious people now can buy clothes that are designed
Yeah, fashion is a major contributor to carbon emissions. The Sustainable Apparel Coalition rates it somewhere between fourth and 10th, and as far as plastic pollution, it's more like second. And so it's also really hard to quantify, because there is a lot of overlap.
Slowly bringing in different categories. So from apparel and just things that we loved. Like, if we saw that we didn't have any beautiful dishware, we wanted to bring in housewares, and so that's what we started to make.
into the self that we create. Charney for American Apparel .
to the three existing high-heeled options that existed. There was apparel . You can make bracelets with emoji.
I mean, mostly it's a tax write off for them. the big apparel and shoemakers.
But I would wear any variety of J Brand jeans back then. My American Apparel -- now they're going out of business, unfortunately-- tank tops and a Chanel jacket everyday 13 years, that's what I wore. So I had this moment.
What is-- The pain cave, it's like how the deeper you go in the pain cave, that's how you reintroduce yourself to like new stimulus They're actually an apparel brand named Oiselle.
I don't even know-- cellphones were just developing and iPods weren't even around. Meet the apparel buyer.
I don't even know-- cellphones were just developing and iPods weren't even around. And the apparel buyer wasn't a gadget buyer, and she's just like, oh, it's just pockets.
And other industries are starting to see that too. I mean in apparel , companies have realized that if you treat your workers better they're going to be more productive, there'll be less turnover. So we're seeing that.
An online bookseller that recycles used books and funds local libraries and global literacy. An outdoor apparel company that stewards the environment. An ice cream company that maintains its mission post-sale.
But what-- What ultimately drives him? They're selling apparel . The devices-- obviously, as you guys know, not just the Kindle and Kindle Fire tablets, but maybe soon the set-top box,
and Children's Apparel um she is ranked number 19 on the for Forbes list of the
owns the apparel company Solitude in Santa Barbara California today Shawn joins us to discuss this new book and full length feature film busting down
What does that look like in apparel , because I know it could be slightly different.
It always does. You know there's another one coming when you see the first one. So you start the Oscar Mike apparel company.
I went down to South America for a while, and I was learning there with some artisans in indigenous communities about how to be more regenerative in these ancient apparel arts. I was learning dyeing and weaving and beading, as well as plant medicine.
see big gains from the apparel .
come from more of an apparel fashion background.
I also loved that within the Apple emoji architecture and order, the flat shoe actually precedes the stiletto. So when you scroll through the apparel category, the flat shoe is the very first one. And that made me smile a lot.
was forced to rehire the woman. Nike's university shoe and apparel contracts became the common battleground shared by activists concerned over issues ranging from sweatshop labor and China trade policy to college athletics, which increasingly took precedence over academic excellence at schools around the country.
Knight, meanwhile, was trying to pressure Nike's partner schools into ignoring the WRC, steering them toward the relatively toothless Fair Labor Association, which had executives from various apparel companies sitting on its board. The campus wars came to a head in April of 2000, when Knight abruptly ended negotiations to renew his company's sports equipment
As long as you wore their apparel , you could take the class for free.
They're even talking about apparel as well.
I was standing in the American Apparel parking lot, because unlike Google, we didn't have all these awesome pods where you could take private phone calls.
If you look at areas like apparel industry, electronics, it takes a lot of natural resources to make these items.
Today we have for Talks at Google the man behind the label, Scott Jordan, the founder and CEO of SCOTTeVEST clothing. So you may have seen his apparel in the Google Store or online or even on my person where I now have 23 pockets on my person right now, which is super handy, super useful.
You've had big responsibilities at American Apparel .
I still work with American Apparel .
But my two partners have had much sexier careers. They started and built a footwear and apparel business called And One. They made like really cool shoes and trash-talking t-shirts that said "if I give you $5 will you go home?" and stuff like that that people wore on-- or less politically
led the creation of the sustainable apparel coalition that now includes 30% of global apparel and footwear makers.
be it now on footwear or we're doing also apparel .
Also, apparel pieces now.
We start to shred Cyclone shoes and then create apparel pieces out of it.
countries in Africa can use textile production and apparel production to go up.
So that's kind of more of the inspiration for the apparel than it is necessarily doing a skin to match color offering.
You started moving. So four guys in wheelchairs started building shelves in my two-car garage and we started stocking our first shirts. And now we have the Oscar Mike Foundation and Oscar Mike apparel . The Oscar Mike Foundation exists to keep injured veterans on the move through adaptive sports.
I will talk more about that in the sort of vegan side of things. But that was the real impetus for my interest in apparel arts. That's how I learned to sew.
So we're currently looking at different campaign models for our apparel .
So we're currently working on our own apparel line, sort of a Toms model, where you're going to be able to purchase a shirt or purchase a hoodie,
And it wasn't just contracts with athletics departments that were under fire. Nike was facing significant backlash over the branded apparel it had so successfully marketed to ordinary university students through its College Colors program. 'It really is quite sick,' said Tom Wheatley, a student and organizer at the University of Wisconsin.
I didn't breathe until I became an apparel designer.
Going from footwear, apparel , and equipment to categories-- soccer, running, et cetera.
He served as director of marketing at American Apparel for many years.
Cleaning products, apparel -- all these products
Next year we're planning to do some more apparel .