How to pronounce“antimetabole”in English

ABBA, antimetabole. In fact, antimetabole is so endemic to modern American political rhetoric

But most impressively and maybe most utilized is this thing called antimetabole.

A-B-B-A, antimetabole. And what I think is so interesting about antimetabole is that it is the most used rhetorical device I think, because it is just musical enough to disguise the fact that it is essentially

that if you go through JFK's first inaugural and you take out all the antimetabole, you are basically left with a series of conjunctions.

And in many ways, I think that antimetabole is one of the most efficient tricks, precisely because the brain hears the music

And that’s impossible to remember or spell or pronounce so think of antimetabole as A-B-B-A,

And so sometimes we hear both great ideas and terrible ideas as antimetabole and the brain wants them to be true, and so we like them before we even know to think about them.