How to pronounce “adobe photoshop” in English

This image is actually computer graphic image made for me by a guy named John Knoll, who is the chief animator at Industrial Light and Magic.Also you may know him as one of the two founders with his brother of-- or creators of what became Adobe Photoshop.And it's a historical document in that every switch and every light and every piece of data represented there is as accurate as we could make it.