How to Pronounce “brochure”: British vs American vs Australian
Dialect Analysis & Sound Shift
US says ⁄broʊˈʃʊr⁄ (stress on 2nd syllable); UK says ⁄ˈbrəʊ.ʃə⁄ (stress on 1st syllable).
Linguistic Feature: Syllable StressAmerican English (US)
⁄broʊˈʃʊr⁄
Second-syllable stress with rhotic ⁄ʊr⁄
British English (UK)
⁄ˈbrəʊ.ʃə⁄
First-syllable stress with non-rhotic schwa
Australian English (AUS)
⁄ˈbrəʊ.ʃə⁄
First-syllable stress
Watch Native Speakers by Accent
105 native video clipsAccent Battle: Which pronunciation do you prefer for "brochure"?
Vote to see live community preferences • 105 votes
Dialect Analysis & Sound Shift: “brochure”
Another loanword where the accent lands on the initial syllable in Commonwealth English and the final syllable in North America.
Frequently Asked Questions: "Brochure" Accent Differences
How do Americans and Britons pronounce "brochure" differently?
Another loanword where the accent lands on the initial syllable in Commonwealth English and the final syllable in North America.
Which English accent is considered the standard for "brochure"?
Neither is universally superior. General American (GA) is the predominant broadcast standard in North America, while Received Pronunciation (RP) / BBC English is standard across the UK and widely taught across Europe.
How does Australian pronunciation of "brochure" compare to British and American?
First-syllable stress
How can I practice switching between US and UK pronunciations for "brochure"?
Watch native video clips back-to-back using SayItVid's comparison player. Pay close attention to mouth positioning, vowel length, and whether the final or post-vocalic /r/ sound is pronounced.